Change Horizons.

Like many encounters, this one happened by chance.

I met Juliette at a Zed Yunn Pavarotti concert during Paris Fashion Week. Clothing and music have always been intertwined.

Her guitar brought a distinctive intensity to the performance. After the show, I went over to congratulate her, and we started a conversation that is still ongoing today—about influences, culture, the creative process, and everything that shapes the way we create.

Then came one simple question:

"What's on your playlist right now?"

Inspyrations began with an idea. A single word.

That impulse that moves us forward. The force that pulls us toward something new.

Inspiration never stops at the boundaries of a single discipline. It flows between worlds.

Mountains. Design. Music. Art. Travel.

They may seem like different universes, but they are all driven by the same desire: to explore, to create, to evolve, to keep moving forward.

To mark Juliette's 2026 festival tour, the idea of a limited-edition collector's T-shirt naturally emerged.

— Grégory, Co-founder

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NOT THIS WAY

Progressive music. An outsider spirit.

Juliette moves effortlessly between multiple musical worlds. She plays guitar for Zed Yunn Pavarotti while also leading her own project with the band Ganache. Her creative universe extends through her platform, @notzisway.

Atmospheric, immersive, and infused with psychedelic rock, her sound is both distinctive and deeply personal. A Fender slung high across her chest. A precise, expressive tone.

With Juliette, style and attitude are inseparable. They are part of the music itself.

SUMMER TOUR & COLORBLOCKS

Music festivals and open-air concerts, whether featuring international headliners or local artists, are moments of shared emotion.

They rarely exist in isolation. They're part of a journey. A road trip. A hike before the show. A late-night walk afterward. Different worlds blending into a single experience.

The concert becomes more than a performance. It becomes a memory of a place, suspended in time.

This T-shirt was created to capture those moments, on stage and everything that happens around them.

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Art Direction

It all started with this image.

The blue of the sky. The mahogany wood of the guitar. The late-afternoon light. The horizon. Open-air festivals.

Then came a visual language. Drawing from the aesthetics of '90s progressive culture, we explored bold, raw color combinations and clean, essential forms.

A contemporary silhouette. A confident attitude.

Relaxed in fit, cropped in length.

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55€65€

BLEU HORIZON Edition collector. 15 exemplaires collector. Fabriqué en France Surplus de tissus, coton biologique certifié, tricoté en France Livraison 31 août - 15 septembre

Design Story: Colorblock as a Cultural Language

Colorblocking isn't a trend.

It has shaped the history of design for more than a century.

Before streetwear, there was Mondrian.

Before sneakers, there was the Bauhaus.

Before social media, there were ski slopes, surf breaks, skate parks, and basketball courts.

In the 1990s, colorblocking became the visual language of a generation.

It spoke of movement.
Energy.
Optimism.

Even today, those contrasts resonate instantly with our collective memory.

With Colorblock — Volume 02, we're not trying to recreate the '90s.

We're reclaiming their sense of freedom.

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Move with Meaning

Every garment tells a story.

The only question is which one.

This collector's edition is made in France from certified organic cotton deadstock, materials that already existed, becoming the starting point for a new creation.

Our pre-order model allows us to produce only what will truly be worn. Just fifteen pieces, designed to be kept, lived in, and passed on rather than replaced.

We believe design is about more than silhouette or color.

It also lives in the way things are made.

Create less.
Create better.

Create stories worth wearing.

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